ENGLISH

SEO

SEO in the English Language

While this web site specializes in Spanish language search engine optimization, I can certainly help you with utilizing SEO techniques with the English side of your site as well.

If your English language site has been properly search engine optimized by a professional and is already achieving high ranking, there is probably little I could do to increase your current ranking aside from a little fine tuning. However, if SEO is new to you, odds are I could help increase your ranking by:

Getting your site optimized for search engines is very important and saves a lot of money if search engine marketing is one of the ways your company advertises. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are the two different arms of Search Engine Marketing (SEM).

One (SEO) is optimizing your site to get high ranking in search engines at no cost to you from the search engines. The other (PPC) is paying the search engines substantial money to have your ad placed on the first or second page of the search engine.

Depending on the search engine, the organic (SEO) results are typically on the left side of the search engine page and the PPC ads are on the right.

Organic search results are clicked much more often than PPC results due to the fact that organic search results are more trusted than PPC ads. Organic search results are based on relevance and PPC results are based for the most part who paid the most money for the high ranking.

A quick lesson on how search engines rate a site for particular keywords. When a site is submitted to google, then one of google´s spiders finds a site, the spider collects the information on the site, files it, and goes to the next site and does the same thing.

When a searcher enters one or more keywords in the search engine, google ranks and displays every site with those search terms. The sites are ranked to how those search terms are relevant in each particular site's content.

The site is ranked in importance by words in its title tag, headings, body text, and numerous other factors.