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The Latino Market: Your Opportunity

Even if you operate a small business, the Latino market is not a market you can continue to ignore.

Major American cities with large Latino populations

  • Los Angeles 46%
  • New York 20%
  • Miami 48%
  • Chicago 19%
  • Houston 33%
  • San Francisco 23%
  • Dallas 24%
  • Phoenix 26%
  • San Antonio 53%

If you live in these cities, these are not just statistics but a significant market for your products or services. Ignoring these numbers means ignoring your future prosperity. Hispanic buying power was $798 billion in 2006 and is expected to be $1.2 trillion in the early part of the next decade.

Even states such as Georgia and North Carolina have over half a million Hispanics residing there.

Is translating my site and optimizing it a good option for reaching out to this market?

Yes, it is one of the best and least expensive options.

Consider these facts

  1. 1 in 4 speak English well. (75% of Hispanics need your site in Spanish to do business with you)


  2. 56% of Latinos in the US are online. (This percentage will only increase in time)


  3. 76% of U.S. born Latinos go online. (2nd and 3rd generation US Latinos are very Internet savvy and search for products online)


  4. 43% of Hispanics born outside the U.S. go online. (A substantial number of fairly recent immigrants use the Internet as well)


  5. Almost one million Latino households have an annual income of $100,000 or more. (Even if you offer higher-end products or services, there is a Latino market for it)


  6. Over half of Latino families possess a credit card. (Most of this market will be able to purchase your products and services online)
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